Sites keep track of the reliability and performance of their writers, so potential clients know they will receive the work they pay for. Both clients and writers benefit from using sites like these, primarily because these sites have certain protections.įor law firms, the site will vet the writers before allowing them access to jobs and clients, often through certain writing tests. Many freelance legal writers work with professional job boards and sites that link clients (i.e., law firms and attorneys) with writers. Investing in content marketing boosts your online presence and places your law firm where most of your clients are – online. Establishes you and your law firm as a trusted authority on a topic or area of law.Engages potential clients and boosts conversion rates.Helps clients find you by appealing to web search bots that list websites.In fact, more people turn to Google than to friends or family when they need an attorney.Ĭontent marketing benefits legal clients in three ways: These can include web pages for a law firm’s website, press releases of important events, thought leadership pieces or blogs, social media content, and whitepapers.īecause so many consumers begin searching for a lawyer online, having a law firm website that ranks highly in search results is critical for visibility to new clients. Legal content writers create informative, well-researched, and engaging content on topics related to the legal field. Hiring a legal content writer may be the solution if you aren’t sure where to start with content marketing or if you have great ideas for thought leadership pieces but don’t have the time to properly flesh them out.Ĭontent marketing is one of the fastest-growing ways for businesses in any industry, including law, to grow their online presence and attract new clients. Busy lawyers may not have the time to devote to their online marketing strategy – if they have one.
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